TY  - BOOK
AU  - Britt,Steuart Henderson
AU  - Boyd,Harper W.
TI  - Marketing management and administrative action
SN  - 0070079218
PY  - 1973///
CY  - New York, N.Y.
PB  - McGraw-Hill
KW  - Marketing management
N1  - Includes bibliographical references and index
ER  -