TY  - BOOK
AU  - Bettinghaus,Erwin P.
TI  - Persuasive communication
SN  - 0030899591
PY  - 1980///
CY  - New York, N.Y.
PB  - Holt, Rinehart and Winston
KW  - Persuasion (Psychology)
N1  - Includes bibliography and index
ER  -