Bettinghaus, Erwin P. <br/><br/>
Persuasive communication / 
by Erwin P. Bettinghaus. 
 - 3rd ed. 
 - New York, N.Y. :  Holt, Rinehart and Winston,  1980. 
 - xi, 272 p. 
<br/><br/> Includes bibliography and index. 
<br/><br/><label>ISBN: </label>0030899591 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Psychology).