Kerin, Roger A. Instructor's manual for strategic marketing problems : cases and comments / by Roger A. Kerin, Robert A. Peterson. - 5th ed. - Boston, Mass. : Allyn and Bacon, 1990. - v, 533 p. Includes bibliographical references. ISBN: 0205121306 Subjects--Topical Terms: Marketing--Decision making--Case studies.Marketing--Management--Case studies.