TY  - BOOK
AU  - Blythe,Jim
TI  - The essence of consumer behaviuor
SN  - 0135731224
PY  - 1997///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing research
KW  - Consumer behavior
N1  - Includes index
ER  -