Peter, J. Paul. <br/><br/>
Instructor's manual to accompany marketing management :  knowledge and skills / 
by J. Paul Peter and James H. Donnelly. 
 - 5th ed. 
 - Homewood, Ill. :  Irwin,  1998. 
 - xii, 372 p. 
<br/><br/><label>ISBN: </label>0256262322 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.