TY  - BOOK
AU  - Kuczmarski,Thomas
TI  - Managing new products : the power innovation: instructor's manual 
SN  - 0135446775
PY  - 1992///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - New products
KW  - Product management
KW  - Marketing
ER  -