Yeric, Jerry L. <br/><br/>
Public opinion :  the visible politics / 
by Jerry L. Yeric, John R. Todd. 
 - 2nd ed. 
 - Itasca, Ill. :  Peacock Publishers,  1989. 
 - xxi, 257 p. 
<br/><br/> Includes index.  Development of individual opinions--Tools of public opinion polling. 
<br/><br/><label>ISBN: </label>00875813259 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public opinion--United States.<br/>Mass media--Political aspects--United States.<br/>Mass media--United States--Influence.<br/>United States--Politics and government.