TY  - BOOK
AU  - Toyne,Brian
AU  - Walters,Peter G.P.
TI  - Global marketing management: a strategic perspective 
SN  - 0205118291
PY  - 1989///
CY  - Boston, Mass.
PB  - Allyn and Bacon
KW  - Export marketing
KW  - Management
KW  - International business enterprises
N1  - Includes index
ER  -