Toyne, Brian. <br/><br/>
Global marketing management :  a strategic perspective / 
by Brian Toyne, Peter C. P. Walters. 
 - Boston, Mass. :  Allyn and Bacon,  1989. 
 - xv, 747 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0205118291 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>International business enterprises--Management.