Hinkle, Charles L. <br/><br/>
Cases in marketing management :  issues for the 1990s / 
by Charles L. Hinkle, Wesley J. Johnston, Esther F. Lanigan. 
 - 2nd ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1992. 
 - xvii, 650 p. 
<br/><br/><label>ISBN: </label>0131163515 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies.