Churchill, Gilbert A. <br/><br/>
Basic marketing research / 
by Gilbert A. Churchill. 
 - 3rd ed. 
 - Chicago, Ill. :  The Dryden Press,  1996. 
 - xvii, 863 p. : ill. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0030983673 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.