Mowen, John C. <br/><br/>
Consumer behavior / 
by John C. Mowen, Michael Minor. 
 - 5th ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1998. 
 - xxi, 696 p. : ill. 
<br/><br/> Included bibliographical references and index. 
<br/><br/><label>ISBN: </label>0137371152 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Consumers--United States.