Hartley, Robert F. <br/><br/>
Marketing mistakes / 
by Robert F. Hartley. 
 - 4th ed. 
 - New York, N.Y. :  John Wiley & Sons,  1989. 
 - vii, 278 p. 
<br/><br/><label>ISBN: </label>0471616656 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--United States--Case studies.