Smith, Jerald R. <br/><br/>
Marketer :  a simulation / 
by Jerald R. Smith, Peggy A. Golden. 
 - 2nd ed. 
 - Boston, Mass. :  Houghton Mifflin,  1987. 
 - x, 112 p. 
<br/><br/><label>ISBN: </label>0395425468 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.