TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
AU  - Starr,Richard G.
TI  - Principles of marketing: annotations and instructor's manual 
T2  - Prentice Hall Series in Marketing
SN  - 0137216149
PY  - 1991///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
N1  - Includes index; Annotation's and instructor's edition
ER  -