Kotler, Philip. <br/><br/>
Principles of marketing :  annotations and instructor's manual / 
Philip Kotler, Gary Armstrong, Richard G. Starr. 
 - 5th ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1991. 
 - I-76, xxiii, 711 p. : ill. 
 - Prentice Hall Series in Marketing. .
<br/><br/> Includes index.  Annotation's and instructor's edition. 
<br/><br/><label>ISBN: </label>0137216149 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.