TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - A preface to marketing management
SN  - 0256094454
PY  - 1991///
CY  - Homewood, Ill.
PB  - Irwin
KW  - Marketing
KW  - Management
N1  - Included index
ER  -