Peter, J. Paul. <br/><br/>
A preface to marketing management / 
by J. Paul Peter, James H. Donnelly. 
 - 5th ed. 
 - Homewood, Ill. :  Irwin,  1991. 
 - xii, 324 p. 
<br/><br/> Included index. 
<br/><br/><label>ISBN: </label>0256094454 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.