Cateora, Philip R. <br/><br/>
Marketing :  an international perspectives / 
by Philip R. Cateora, Susan M. Keaveney. 
 - Homewood, Ill. :  Irwin,  1987. 
 - xi, 172 p. 
<br/><br/> Included index. 
<br/><br/><label>ISBN: </label>0256056269 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>International business enterprises.