Pride, William M. <br/><br/>
Marketing : concepts and strategies :  instructor's resource manual / 
by William M. Pride and O.C. Ferrell. 
 - 8th ed. 
 - Boston, Mass. :  Goughton Mifflin Company,  1993. 
 - xiii, 556 p. 
<br/><br/><label>ISBN: </label>0395638860 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.