TY  - BOOK
AU  - Rothschild,Michael L.
TI  - Marketing communications from fundamentals to strategies
SN  - 0669072109
PY  - 1987///
CY  - Lexington, Mass.
PB  - D.C. Heath and Company
KW  - Communication in management
KW  - Marketing
N1  - Included index
ER  -