Wilkie, William L. <br/><br/>
Consumer behavior / 
by William L. Wilkie. 
 - New York, N.Y. :  John Wiley & Sons,  1986. 
 - xx, 705, I-16 p. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471078514 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Consumers.