TY  - BOOK
AU  - Semenik,Richard J.
AU  - Bamossy,Gary J.
TI  - Principles of marketing: a global perspective 
SN  - 0538817143
PY  - 1992///
CY  - Cincinnati, Ohio
PB  - South-Western
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -