Semenik, Richard J. <br/><br/>
Principles of marketing :  a global perspective / 
Richard J. Semenik, Gary J. Bamossy. 
 - Cincinnati, Ohio :  South-Western,  1992. 
 - xxii, 626 p. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0538817143 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.