TY  - BOOK
AU  - Luck,David J.
AU  - Ferrell,O.C.
AU  - Lucas,George
TI  - Marketing strategy and plans
SN  - 013558719001
PY  - 1989///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
KW  - United States
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -