Lovelock, Christopher H. <br/><br/>
Services marketing :  text, cases, & readings / 
by Christopher H. Lovelock. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1984. 
 - xiv, 492 p. 
<br/><br/><label>ISBN: </label>0138067864 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Professions--Marketing.<br/>Service industries.<br/>Marketing.