TY  - BOOK
AU  - Kinnear,Thomas C.
AU  - Bernhardt,Kenneth L.
TI  - Principles of marketing
SN  - 0673182134
PY  - 1986///
CY  - Glenview, IL
PB  - Scott, Foresman & Co.
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -