Kinnear, Thomas C. <br/><br/>
Principles of marketing / 
by Thomas C. Kinnear, Kenneth L. Bernhardt. 
 - 2nd ed. 
 - Glenview, IL :  Scott, Foresman & Co.,  1986. 
 - xx, 759, A-52 p. : ill. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0673182134 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.