Eckles, Robert W. <br/><br/>
Business marketing management :  marketing of business products and services / 
Robert W. Eckles. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1990. 
 - xxiv, 488 p. : ill. 
<br/><br/><label>ISBN: </label>0131053965 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing--Management.