Kotler, Philip. <br/><br/>
Marketing management : analysis, planning, and control :  instructor's manual / 
by Philip Kotler. 
 - 7th ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1991. 
 - l, 361 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0135525144 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Business--Management.