TY  - BOOK
AU  - Kuczmarski,Thomas D.
TI  - Managing new products: competing through excellence 
SN  - 0135507162
PY  - 1988///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - New products
KW  - Product management
KW  - Marketing
ER  -