Kuczmarski, Thomas D. <br/><br/>
Managing new products :  competing through excellence / 
Thomas D. Kuczmarski. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1988. 
 - xv, 304 p. 
<br/><br/><label>ISBN: </label>0135507162 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.<br/>Product management.<br/>Marketing.