Schwartz, David J. <br/><br/>
Marketing today / 
by David J. Schwartz. 
 - 3rd ed. 
 - New York, N.Y. :  Harcourt Brace Jovanovich,  1981. 
 - x, 630 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0155550896 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Business--Management.