TY  - BOOK
AU  - Luck,David J.
AU  - Ferrell,O.C.
TI  - Marketing strategy and plans: systematic marketing management 
SN  - 0135582547
PY  - 1979///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
KW  - United States
KW  - Management
KW  - Case studies
ER  -