Luck, David J. <br/><br/>
Marketing strategy and plans :  systematic marketing management / 
David J. Luck, O. C. Ferrell. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1979. 
 - xv, 474 p. : ill. 
<br/><br/><label>ISBN: </label>0135582547 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--United States--Management.<br/>Marketing--United States--Management--Case studies.