Kuczmarski, Thomas D. <br/><br/>
Managing new products :  the power of innovation / 
Thomas D. Kuczmarski. 
 - 2nd ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1992. 
 - xiii, 304 p. : ill. 
<br/><br/><label>ISBN: </label>0135446694 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.<br/>Product management.<br/>Marketing.