Mowen, John C. <br/><br/>
Consumer behavior / 
John C. Mowen. 
 - New York, N.Y. :  MacMillan,  1987. 
 - xvi, 685 p. : ill. 
<br/><br/><label>ISBN: </label>0023845902 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COnsumers.<br/>Consumers--United States.