Evans, Joel R. <br/><br/>
Marketing / 
by Joel R. Evans, Barry Berman. 
 - 4rd ed. 
 - New York, NY :  MacMillan,  1990. 
 - xxix, 780 p., I-30 : 
<br/><br/><label>ISBN: </label>0023344106 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.