Peter, J. Paul. <br/><br/>
Marketing management : knowledge and skills :  text, analysis, cases, plans / 
J. Paul Peter, James H. Donnelly. 
 - 3rd ed. 
 - Homewood, Ill. :  Irwin,  1992. 
 - xvi, 943 p. : ill. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0256092257 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.