Peter, J. Paul. Marketing management : knowledge and skills : text, analysis, cases, plans / J. Paul Peter, James H. Donnelly. - 3rd ed. - Homewood, Ill. : Irwin, 1992. - xvi, 943 p. : ill. Includes index. ISBN: 0256092257 Subjects--Topical Terms: Marketing--Management.Marketing--Management--Case studies.