TY  - BOOK
AU  - O'Dell,William F.
TI  - Marketing : decision making: analytic framework and cases 
SN  - 0538198214
PY  - 1988///
CY  - Cincinnati, Ohio
PB  - South-Western
KW  - Marketing
KW  - Management
KW  - Case studies
KW  - Decision-making
N1  - Includes index
ER  -