Reibstein, David J. <br/><br/>
Marketing, concepts, strategies, and decisions / 
by David J. Reibstein. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1985. 
 - v, 684 p. : ill. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0135568617 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.