TY  - BOOK
AU  - Kerin,Roger A.
AU  - Peterson,Robert A.
TI  - Instuctor's manual to accompany strategic marketing problems: cases and comments 
SN  - 0205073301
PY  - 1981///
CY  - Boston, Mass.
PB  - Allyn and Bacon
KW  - Marketing
KW  - Decision making
KW  - Case studies
KW  - Management
ER  -