Mathematical models and methods in marketing / 
edited by Frank M. Bass... [et.al.]. 
 - Homewood, Ill. :  Richard D. Irwin,  1964. 
 - xi, 545 p. 
 - Irwin Series in Quantitive Analysis for Business. .
<br/><br/> Includes index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Mathematical models.<br/>Marketing--Mathematical models.