Halliburton, Chris. <br/><br/>
European marketing :  readings and cases / 
by Chris Halliburton, Reinhard Hunerberg. 
 - Reading, Mass. :  Addison-Wesley,  1993. 
 - xvii, 489 p. 
<br/><br/><label>ISBN: </label>020163189X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.