TY  - BOOK
AU  - Meloan,Taylor W.
AU  - Graham,John L.
TI  - International and global marketing: consepts and cases 
SN  - 0256218943
PY  - 1998///
CY  - Homewood, Ill.
PB  - Irwin
KW  - Export marketing
KW  - Case studies
N1  - Includes bibliographical references; The environment of international and global marketing--International and global marketing strategies
ER  -