Meloan, Taylor W. <br/><br/>
International and global marketing :  consepts and cases / 
by Taylor W. Meloan, John L. Graham. 
 - 2nd ed. 
 - Homewood, Ill. :  Irwin,  1998. 
 - xvi, 439 p. 
<br/><br/>Includes bibliographical references. 
<br/><br/>The environment of international and global marketing--International and global marketing strategies. 
<br/><br/><label>ISBN: </label>0256218943 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>Export marketing--Case studies.