TY  - BOOK
AU  - David Shepard Associates
TI  - The new direct marketing: how to emplement a profit-driven database marketing strategy 
SN  - 1556233175
PY  - 1990///
CY  - Homewood, Ill.
PB  - Irwin
KW  - Direct marketing
KW  - Data proccesing
KW  - Marketing
KW  - Data bases
N1  - Includes index
ER  -