Jackson, Rob. <br/><br/>
Strategic database marketing / 
by Rob Jackson, Paul Wang. 
 - Lincolnwood, Ill. :  NTC Business Books,  1994. 
 - xv, 262 p. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0844232327 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Database marketing.