Hughes, Arthur M. <br/><br/>
The complete database marketer :  second-generation strategies and techniques for tapping the power of your customer database / 
by Arthur M. Hughes. 
 - 2nd ed. 
 - New York, N.Y. :  McGraw-Hill,  1996. 
 - ix, 610 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>1557388938 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Database marketing.